22nd October 2025, Kathmandu

Alpha Automotive Pvt. Ltd., the official distributor of Royal Enfield Nepal, has appointed comedian and public figure Sandeep Chhetri as the brand’s new official ‘Face of Royal Enfield’.

The company describes this as a strategic alliance that extends beyond conventional marketing, establishing a relationship rooted in shared values and vision for motorcycling in Nepal.

Sandeep Chhetri, prominent in Nepali art and entertainment for two decades, is known for his relatable personality and connection with diverse audiences. Alpha Automotive stated this collaboration represents the “start of a journey based on shared values and vision” rather than just a commercial endorsement.

The partnership will focus on promoting domestic tourism, road safety, and adherence to traffic rules, particularly targeting the younger generation. The company expressed hope that through Chhetri, “Royal Enfield’s legacy, style, and spirit will be communicated more effectively to the Nepali public.”

Chhetri’s persona—described as simple, adventurous, and widely respected—aligns with Royal Enfield’s core values of freedom, confidence, and exploration. The alliance aims to enhance brand presence while fostering responsible motorcycling culture across Nepal.